Blog — Behind the Scenes

Our Wacko shirt is one of my personal favorites from our Fall/Winter collection this year. Wacko takes Southland's primary wordmark in a fun direction by jumbling up the letters a bit and employing an oversized back print. Designing the Wacko shirt was a fun experience for me, as it was one of the first I designed for our new collection. As I worked through Wacko, I moved slightly away from the straight-line, uniform principles that have guided most Southland designs in the past. That said, the end result doesn't feel like it strays far from Southland's longtime aesthetic at all....