Understated southern style since 2013
I started Southland in 2013 out of my college dorm room. Since then, we've been working hard to bring you an understated southern look that you can feel good about wearing.
We shy away from overly complex or aggressively colorful designs on our shirts. The brand draws inspiration outside of the 'southern' genre from vintage advertising, streetwear, dot-com era internet branding, and an overarching passion for comfort.