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Our Wacko shirt is one of my personal favorites from our Fall/Winter collection this year. Wacko takes Southland's primary wordmark in a fun direction by jumbling up the letters a bit and employing an oversized back print. Designing the Wacko shirt was a fun experience for me, as it was one of the first I designed for our new collection. As I worked through Wacko, I moved slightly away from the straight-line, uniform principles that have guided most Southland designs in the past. That said, the end result doesn't feel like it strays far from Southland's longtime aesthetic at all....

Happy Thanksgiving from Southland! Quick post ahead with info on tomorrow. In short: We have new products releasing, some other products that will be available for pre-order, and a discount code (GOBBLE) that will get you 20% off storewide (including items already currently listed at 60% off). Tomorrow, six new shirts will be released as part of our Winter 2019 collection. I'll add a couple of sneak peaks below. Also, two all-new fleece jackets and our all-new core t-shirts will be available for pre-order tomorrow and will ship by 12/10. Tomorrow's discount code will work with these pre-order items. Tomorrow's...

Over the next few months, Southland Cotton will be undergoing some slight changes and I want to make sure those changes are enumerated so they don't come abruptly. When I chose to name my company Southland Cotton almost six years ago, I chose the word "Southland" because my college's band is called The Pride of the Southland. I chose "Cotton" simply because the shirts were made out of cotton. A few times over the years, people have raised concerns over possible negative racial connotations in the name given the American south's heavy use of slave labor in the cotton trade....