Understated southern style since 2013
I started Southland in 2013 out of my college dorm room. Since then, we've been working hard to bring you an understated southern look that you can feel good about wearing.
We shy away from overly complex or aggressively colorful designs on our shirts. The brand draws inspiration outside of the 'southern' genre from vintage advertising, streetwear, dot-com era internet branding, and an overarching passion for comfort.
-Andrew White
Recent Blog Posts
Designing Wacko →
Our Wacko shirt is one of my personal favorites from our Fall/Winter collection this year. Wacko takes Southland's primary wordmark in a fun direction by jumbling up the letters a...
Happy Thanksgiving & information on tomorrow's new products →
Happy Thanksgiving from Southland! Quick post ahead with info on tomorrow. In short: We have new products releasing, some other products that will be available for pre-order, and a discount...
Changes Ahead →
Over the next few months, Southland Cotton will be undergoing some slight changes and I want to make sure those changes are enumerated so they don't come abruptly. When I...
